RevOps (Revenue Operations) is the processes, technologies, data and people involved in the revenue-generating operations of a business:
Marketing Operations
Sales Operations
Customer Service Operations
Its mission is to reduce friction in these operations, optimize productivity and increase revenues in a scalable and predictable manner.
As a business activity, RevOps involves a continuous exercise of diagnosis, evaluation and optimization of revenue operations, based on data analysis. To this end, it implements two types of analysis scales:
Specific approach to each of the operational areas, Marketing, Sales and Customer Service.
Holistic and integrative approach, since there can be no optimization of revenue operations if they are done in silos. The alignment of Marketing, Sales and Customer Service Operations is, therefore, one of the basic objectives of RevOps. With everyone rowing in the same direction, business goals are achieved faster and better. RevOps turns this good intention into a roadmap with specific and specific tasks.
How to do RevOps?
Step 1
Process Mapping
Map your Revenue Operations processes. Find frictions and optimization opportunities.
The behavior, operation and results of each of these areas depend on three fundamental elements:
People. Who is responsible for the operational actions, who develops them and who supervises their quality, execution and results.
Processes. How and what operational actions are performed, what procedures are carried out and when.
Technological framework. How and where processes are performed: tools, technologies and platforms. Also, what data is created and how it feeds the processes.
FYI: There's an extra Ops...
it's #RockOps!
No, you can't do RevOps in silence. You'd drive yourself crazy! There are too many diagrams, SOPs and calendars... That's why there's RockOps. So you don't lose touch with the real world. My prescription is this playlist.
Yes, RevOps is much more than theory.
Check out RevOps Case Studies!!!
Get inspired to take your Revenue Growth to the next level.
